The Number 1 Way to Drive Traffic to Your Site
Everyone wants something for nothing, don’t they?
And so the internet abounds with all sorts of schemes that claim they will drive millions
of visitors to your website without you lifting a finger or spending a cent.
The internet is also full of misinformation, hype, schemers, and crooks. It really is a
jungle out there.
So is there a way to consistently build traffic to your website, or subscribers to your
newsletter?
Of course there is. But like everything else in life, you have to go about it the right
way.
The key is to look at the problem from the punter’s point of view. If you can
figure out what people want, and then find a way of giving it to them, you will have
hordes of them beating down your door.
So, lets take a look at you, as an example (without your internet marketing hat on).
What is it you are looking for when you go online for personal reasons? Are you looking
for:
Hype, sales talk, pop-ups, pop-overs, fancy graphics, opt-in boxes?
I somehow doubt it.
Aren’t you, in fact, looking for either:
1) Specific information about a problem or topic about which you are keenly interested
at this moment in time? Or,
2) A specific item or service that you want to buy on the best terms possible?
The truth is that, apart from online games, gambling, and pornography, the vast
majority of people going online want INFORMATION. And, what is more, they want it quickly,
easily, and preferably free.
In fact, the only reason they would be induced to PAY for something is if they see no
other, easy, way of getting it.
There is another truth that you also need to consider. As Jay Abrahams put it:
“People are silently begging to be led.”
They want answers, they want someone to tell them what to do to solve their problem.
And if you gently take them by the hand and lead them, they will follow you with rapt
attention.
So how do you put all this together?
Why not give them what they want? Write an article that addresses, easily and clearly,
their needs. That lays out the steps they need to take to solve their problem, and does it
all in a friendly, helpful, impartial manner. Without sales talk or pressure.
Look at it this way, if you want to choose between products X and Y, who would you
rather listen to, the salesman, or an impartial reviewer?
When you write an article in that way you are providing exactly the kind of help and
advice that people are looking for. So people love it. And because people love it, guess
what? So do search engines and newsletters (who are always short of content). Frequently
your article will be snapped up by ezines, passed around by friends, quoted in chat rooms,
and indexed by search engines.
All of which means more people reading it.
And since the article is written in an impartial manner, it also sets you up as being
an “expert” in the field. The more articles you write, the better known you
become, and the more people listen to your advice. Over time you can become one of the
most trusted leaders in the field, just by writing a few hundred words each week.
Of course, should your article happen to carry a link to your website, or offer a free
subscription to your ezine, or even recommend a product, what do you think people might
just be inclined to do?
By all means optimise your website’s performance with fancy marketing tactics, but
don’t forget that sometimes the simplest tools are, over time, the most powerful.
Not sure where to begin? As with anything else, why not learn from the experts? Pop
over to www.noelswanson.com/recommends/articles.php
for some great tools by Jim Edwards that will ensure your success. It will be well worth
your time to have a look.
-oOo-
Dr. Noel Swanson is a Consultant Psychiatrist and author of "7
Steps to
Freedom" ( www.7stepstofreedom.com ) so
he knows what makes people tick! For more articles and free marketing tools, visit
his affiliate center at www.affiliates.7stepstofreedom.com
This is a "Shareware" Article
(what's that? read on...)
This article is shareware. Give this article away for free on your
site, or include it as part of any paid package as long as the entire article is left
intact including this notice. Copyright © 2004 Noel Swanson.
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